Sales Salary Guide: What Reps Should Earn in 2025

We’ve compiled this comprehensive sales salary guide based on real salary data shared by sales professionals across various industries, experience levels, and regions. Unlike the estimates or generic figures available elsewhere, RepVue data offers an accurate snapshot of what reps can truly expect to earn in 2025.

 

In this guide, you’ll find not only the median base salaries, but also insights into on-target earnings and commissions, average team quota attainment, and how market factors affect compensation packages for salespeople. By leveraging the real-world experiences of actual sales reps, RepVue helps you gauge fair pay, identify lucrative roles, and negotiate your next offer.

 

Let’s dive into the numbers and give you a clear picture of the sales salary landscape. Data is reported by salespeople in each role, and is current as of time of publication.

 

Sales Development Rep / Business Development Rep

  • Median Base Salary: 55,000
  • Median OTE: 85,000
  • Top Performers: 130,050
  • % of SDRs Hitting Quota: 56.7

 

Sales Development Manager

  • Median Base Salary: 100,000
  • Median OTE: 150,000
  • Top Performers: 225,371
  • % Hitting Quota: 59.4
     

SMB Account Executive

  • Median Base Salary: 70,000
  • Median OTE: 130,000
  • Top Performers: 266,739
  • % of Reps Hitting Quota: 44.6
     

Mid-Market Account Executive

  • Median Base Salary: 85,000
  • Median OTE: 165,000
  • Top Performers: 378,858
  • % of Reps Hitting Quota: 41.4
     

Enterprise Account Executive

  • Median Base Salary: 130,000
  • Median OTE: 255,000
  • Top Performers: 606,494
  • % of Reps Hitting Quota: 38.1
     

Strategic Account Executive

  • Median Base Salary: 145,000
  • Median OTE: 280,000
  • Top Performers: 662,473
  • % of Reps Hitting Quota: 44.2
     

Sales Engineer / Pre-sales

  • Median Base Salary: 140,000
  • Median OTE: 195,000
  • Top Performers: 327,131
  • % of SEs Hitting Quota: 63.3
     

Customer Success Manager

  • Median Base Salary: 95,000
  • Median OTE: 130,000
  • Top Performers: 208,621
  • % of CSMs Hitting Quota: 62.4
     

Account Manager

  • Median Base Salary: 95,000
  • Median OTE: 165,000
  • Top Performers: 399,892
  • % of AMs Hitting Quota: 50.3
     

Sales Manager

  • Median Base Salary: 135,000
  • Median OTE: 255,000
  • Top Performers: 474,212
  • % of Sales Managers Hitting Quota: 53.6
     

Looking ahead to 2025, expect a more dynamic landscape shaped by evolving market conditions and emerging technology. As businesses streamline operations through automation and AI, the need for highly skilled salespeople capable of navigating complex value propositions will intensify. Many experts predict that top-tier sales reps — those with a proven record of closing deals in competitive markets — will maintain strong bargaining power.

That said, it’s crucial to assess not only the salary you’re being offered but also the long-term viability of the company’s market position. In 2025, salespeople who carefully choose companies positioned for stable growth and who cultivate specialized expertise may be best equipped to weather uncertain economic cycles and capitalize on high-demand opportunities in the ever-evolving sales landscape.

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