Here’s the average base salary and quota attainment data for sales reps in November 2023

Selling in 2023 has been “unique” to say the least. While the news of massive layoffs has seemed to quiet down, there are still notable findings on how the overall sales industry is holding up.

If you’ve been in sales for at least a year, there’s a good chance your base pay has increased – even if you’re still in the same position. On the flip side, it’s also likely that during the same time period, your quota attainment has gone down 

We wanted to better understand what was happening in the sales world, so we reached out to RepVue, who gave us base salary and quota attainment data for 11 different sales positions below. You can also check out salary data by metro and country + use a free salary calculator to see if you’re being paid fairly here

(Data current as of 11/14/23)

Account Manager

  • Median base salary: 95k (Up 12 percent in the past year)
  • Percent that attain quota: 50.3 (Down 6 percent in the past year)

Customer Success Manager

  • Median base salary: 95k (Up 12 percent in the past year)
  • Percent that attain quota: 60.7 (Down 8 percent in the past year)

Enterprise AE

  • Median base salary: 130k (Up 8 percent in the past year)
  • Percent that attain quota: 38.2 (Down 5 percent in the past year)

Mid-Market AE

  • Median base salary: 85k (Up 6 percent in the past year)
  • Percent that attain quota: 40.1 (Down 10 percent in the past year)

Sales Development Manager

  • Median base salary: 95k (Up 6 percent in the past year)
  • Percent that attain quota: 66.6 (Up 15 percent in the past year)

Sales Development Representative

  • Median base salary: 55k (no change in the past year)
  • Percent that attain quota: 53.2 (Up 4 percent in the past year)

Sales Engineer

  • Median base salary: 135k (Up 4 percent in the past year)
  • Percent that attain quota: 52.6 (Down 15 percent in the past year)

Sales Manager

  • Median base salary: 135k (Up 8 percent in the past year)
  • Percent that attain quota: 46.3 (Down 13 percent in the past year)

SLED AE

  • Median base salary: 105k (Up 17 percent in the past year)
  • Percent that attain quota: 45.2 (Down 16 percent in the past year)

SMB AE

  • Median base salary: 65k (No change in the past year)
  • Percent that attain quota: 44 (Down 3 percent in the past year)

Strategic AE

  • Median base salary: 140k (Up 8 percent in the past year)
  • Percent that attain quota: 34.6 (Down 18 percent in the past year)

See all salary data here.       

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