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Dear Quota Team,
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I work as an Account Executive at a relatively new software startup. The company is only three years old, but recently raised a pretty big round of funding. After they raised the round, they brought in a new Chief Marketing Officer, who (supposedly) is going to take the company to the next level. 
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A month or so after the CMO was hired, she rolled out an initiative that every person at the company, especially the sales reps and marketing team, need to be regularly posting on LinkedIn. She said it doesn’t have to be posts about our company, but she wants us to post about the challenges of our roles, things we’ve learned, and about our “personal journey,” because these are the things that tend to get engagement (these are her words). 
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I don’t want to do this. Not even a little bit. I am not a shy person, but I think a lot of this type of content is fake, annoying, and not something I would ever want to do. I came here to sell. That’s my profession. I didn’t come here to pretend to be somebody I’m not so that strangers can click “like” under my posts and game the algorithm. 
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What should I do here? I am definitely considering quitting if they give me a hard time. So far, I’ve only been called on it playfully in our Slack channel, but I am worried that they’re going to lean on me harder since it seems to be a huge part of the company’s marketing strategy. What do you think?  
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Self-conscious in Washington State    
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Dear Self-conscious,
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There are two ways to look at this: 
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1. This might be an opportunity for you to push yourself out of your comfort zone, and try doing something new. Something, which, by the way, might actually help you close a bit more business (if you don’t spend your entire day posting instead of doing actual work like some people). 
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2. This wasn’t part of your job description, and is a distraction from the work you were hired to do. If you can exceed your quota doing things your way, then there’s no reason for you to do something that takes away from selling, and is something you’re obviously adamantly opposed to. 
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If you have no intention of taking the first approach, our advice is to stay the course, focus on your primary job responsibilities, and hope they don’t give you a hard time. But, if this initiative is a requirement, and not just a suggestion, then you might want to start looking for another job. Good luck!